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How To Create Magnetic Job Postings That Attract Nurses To Your Home Health Agency

Is your job posting for a home health nurse attracting a lot of clicks, but applicants are quickly leaving the page? Turn those opens into candidates. In this article, we will go over best practices, and how to keep nurses flowing into your patient’s houses.

What’s in it for you?

 Creating quality job postings can affect several parts of your business, including:

In the next section, we will go over effective, best practices to make sure that your job postings are seen.

Crafting the perfect job posting for nurses

 Nurses are a necessary part of the healthcare workforce, and after enduring COVID-19, they are known as and should be forever known as healthcare heroes. Bearing that in mind, it is important to know who you are targeting for jobs, to use that as a template for your job postings.

Create a target nurse applicant template that reflects nurses that you are looking to hire.

This means asking questions like:


Then you can start building the structure of your posting. Here are some pieces of information to guide you in the right direction to build a solid job posting:


How do you take this information and put it into practice?

Know what nurses want and put that into your job posting. 2020 was the year of the nurse, what are you going to do in 2021 to get stellar nurses? Here are some critical points to touch on:


The anatomy of a caregiver job posting

 Now that you have figured out what your candidates want and need, put it in a job posting format that will reel the candidates to you. The parts of a job posting include:


Job Title: This is an opportunity for you to be creative while remaining professional.

Home Health Registered Nurse” or “Home Health RN” rank highly in Google and other popular search engines, and are very succinct, to the point.

Headline: This is your opportunity to be creative and innovative.

Are you ready for an opportunity to work with patients in their own homes? This is your chance to sharpen and grow your skills while getting to know our patients, who appreciate the knowledge and skills that you bring to the table.”

You could also explain the benefits of working in patient’s homes, as opposed to larger group settings like hospitals and long-term care communities. Sell them on your agency!


What you are looking for: This is an opportunity to summarize the candidate that you are looking for, and listing traits that would be good for your patients. Maybe you could keep some patients in need of a new nurse in mind while thinking of adjectives:

This is the chance for you to customize the bullet points to your current staffing needs and challenges. This will help to attract nurses to add to your team, where your current roster is unable.

A brief description of your company: This is your chance to highlight what your home health agency does well, and perhaps, where this new nurse could make an impact.

At John Doe Home Health, we have attained X and Y awards for 2020, and for 2021, we are looking to expand our offerings in pain management which will fill a needed gap in care for our patients…

This will help guide your nurses in the right direction and see that they would make a direct impact – not only on the lives of their patients but in the agency as a whole.

Responsibilities: This is your opportunity to be transparent and honest about what the nurse’s role will look like. An important element is a parallelism, between what the nurse’s job description looks like from the job posting, and what it looks like on paper when they are signing an offer letter. These need to match. If they are going to be doing a wide range of things, outline those.

Salary/Pay: Please be sure to add a salary or pay range. It is important when applicants are looking for jobs, that their next opportunity fits in their budget, and advances with their career. Nurses have only gained experience over time and need to make sure that your agency offers them all that they need, in terms of a position and finances.

What not to do & what to say instead…

 Now that we have covered the anatomy of a job posting for a home health nurse, and how to craft the post, here are some things that you should avoid:


Perks You should mention


Putting it all together

Did you learn something new from this article? We went over best practices and effective ways to draw nurses into your home health agency, including creating a persona, making sure that you are using the right structure for a job posting, and some things to avoid. Are there other strategies that have worked for you? Let us know.



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Learn how Alora can create better staff retention >

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